These codes cannot be copied easily they are secure and unique.The top benefits of invisible digital watermark codes This invisible watermark can also be scanned using a consumer’s smartphone, allowing the consumer to connect with a company’s mobile content and learn more information.
The watermark is undetectable, keeping the aesthetic of the product clean and giving you more room to play with when designing your packaging. With invisible watermark code packaging the product’s barcode is embedded all across the product’s surface, as opposed to traditional QR codes that feature a small code place on place on the product.
Invisible watermarked code is a new wave of UPC code (Universal Product Code) that can be placed all over a product for full coverage and quick scanning. What are invisible digital watermark codes? That’s why a new generation of universal product code technology is being developed to meet consumers’ needs. QR Code stands for ‘quick responsive code’ as this new code was supposed to be more responsive and scan more rapidly than the traditional bar codes however, in today’s fast-paced world QR codes no longer meet modern retail needs. According to the official QR website, the new QR code could code 7,000 characters and “could also be read more than ten times faster than other codes.” The new code was a vast improvement from the original barcode in many ways. The QR code differed from the original barcode because it was 2D - with 2D codes information is stored in two directions - horizontally and vertically.
As a result of the company’s research and years of testing, the QR Code was born in 1994. was given the task to develop a new barcode that would hold more information. To fix this issue, the Japanese company Denso Wave Inc. The initial codes only were able to hold around 20 alphanumeric characters and many retailers needed codes that would hold more information. However, since the first emergence of the barcode in Japan in 1960, the limits of traditional bar codes have become clear. The introduction of barcodes has helped streamline point of sale operations for stores around the world. What are QR codes?īefore barcodes, cashiers had to enter the prices of items into the register manually - this process was monotonous, inefficient and prone to error. In order to fix this issue, top companies are replacing QR codes with invisible watermarks. Select retailers have rolled out self-checkout kiosks and express lines but at the root of the problem is the amount of time it takes to scan an item. According to recent studies, 90% of American consumers want faster checkouts, and globally consumers expect more rapid check out systems.